History-of-Gaming-Shirts
07/12/2018
DRACULA: ORIGIN - The History of Gaming Shirts and Merchandise

The gaming industry is growing thanks to its passionate fans. For this reason, many game developers and companies are coming up with digital products to allow players to engage in the game in exciting ways. Not only is this beneficial to players, but it is also lucrative for in-game stores.

The Past and Present of Gaming Shirts and Merchandise

The demand for custom t shirts and merchandise has tremendously grown in the gaming industry. This is because more people are attached to items that they constantly see in their homes as these remind them of their favorite franchise. For instance, when you own a gaming t-shirt, you will always be reminded of the game, and this way, you can share your passion with the rest of the world.

The history of physical merchandise dates back to the Atari 2600 where players were rewarded with achievement badges when they’ve reached certain levels. The main goal of Activision was to reward their dedicated fans with collectables and merchandise that they can keep. All players had to do was take a picture of their screen and send the address in their game booklet. Apart from celebrating their most loyal fans, Activision was also able to connect with them in the real world.

Nowadays, the game developers are combining both physical and digital merchandise to give players an exceptional and immersive experience. This growth and change in the gaming industry has also helped players connect with the stories and the characters of the game much better.

For instance, not long ago, Bungie Store announced the release of new Destiny shirts. Funny enough, the shirt was priced at $777,000. However, the secret was for players to play through the new Destiny DLC and unlock a Guardians Achievement. Those who did received a promo code that gave them $776, 975 on the shirt, so all they had to pay after the discount was $24.99. This was a successful way for Bungie to use both the online and offline worlds to get their fans to download the newly released DCL.

How In-Game Merchandise Helps Blend the Online and Offline Worlds

Truth be told, it is much easier to purchase in-game products while still in a game compared to you searching for an online store to make the purchase. In fact, many players are not aware of online merchandise stores where they can purchase their favorite franchise.

Nowadays, game developers are coming up with in-game stores to help fans discover and purchase products they never knew existed. This is because players are likely to buy products at the moment they are engaging in the game.

A good example is Snowman which launched an update of Alto’s Adventure in the in-game store. Fans were able to see new products, and just a month after the launch, Snowman made 60% more revenue on merchandise than the previous year.

It is no doubt that physical merchandise is lucrative and is a new way for game developers to connect with their fans in the real world. It is also effective in bridging the gap between the game and the real world.

There are numerous customized options that you can choose including custom t-shirts, figurines, mugs and many more. Besides, there are many service providers that can help you create the merchandise that you need for your in-game store.

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